Ahead of the forthcoming FIFA World Cup to be held in Qatar later this year, 47-year-old football icon David Beckham has been named the face of Qatar Tourism’s new stopover holiday campaign.
The newly launched campaign reveals Beckham’s action-packed adventure around the country over the course of 48 hours, showing how Qatar can be a great stopover break for all visitors.
In the campaign, Beckham can be seen accompanying local personalities to discover a country of countless surprises. These include exploring the winding spice markets of Souq Waqif, soaking up local street art, cooking tacos, camping in the desert, and sightseeing around Doha by motorbike with famed chefs, filmmakers, artists, culture and marine experts.
“Qatar has surprised me with a wide range of great experiences you can have in just 48 hours. The people are warm and welcoming, and it is a great place to spend a few days,” said Beckham, sharing his Qatar experience.
“The people of Qatar are really passionate about their culture and the mix of modern and traditional creates something really special. I saw so much during my trip from spice markets to museums to enjoying a ride on my motorbike, which was one of the highlights,” he added.
More than 80 per cent of the world’s population live within a six-hour flight from Qatar, making the destination an excellent place to turn a stopover into a mini break. Through this new campaign, Qatar Tourism seeks to raise awareness of the world’s best value stopover packages, which are on offer from Qatar Airways. Packages start from GBP 12 per person per night for a 4-star hotel and GBP 17 per person for a five-star hotel. Holidaymakers can book now at: qatarairways.com/stopover.
“It has been a pleasure to welcome David to Qatar, where he has immersed himself in the culture and experienced first-hand the warm hospitality of the people. I encourage the millions who transit through Qatar every year to follow in David’s footsteps and create their own exciting adventure and memories. We have something for everyone at an incredible value, whether it’s sun sea sand, rich heritage and culture, surprising nature, or a modern and fun city break,” said Akbar Al Baker, Chairman of Qatar Tourism and Qatar Airways Group Chief Executive.
Qatar Tourism’s through-the-line campaign will see content across digital advertising, social media channels, Qatar Tourism’s website, and selected partners. The campaign video will also be hosted on Qatar Airways’ in-flight entertainment system Oryx.